Creativity and Innovation: What's Style got to do with it?
The biggest obstacle to innovation may not be the tools you are using; it more likely is how your people work together to make it happen. Creativity is coming up with ideas, innovation is making those ideas happen. Creativity is personal, innovation involves others. Collaboration is key.
Using a styles-approach to understanding the different motivations for people's creativity, you’ll learn how to anticipate and work with people who's style of creativity may be different from your own. It's a must for managers and leaders to honour the creative diversity and lead as a guide to acknowledge commonalities and make best use of the differences.
Highlights
- Nuts and bolts definitions of creativity and innovation - and what makes each unique
- Diversity of creativity expectations and motivations
- How to work with diverse groups to promote collaboration for creativity and innovation
- Presentation architecture for new idea buy-in