Marci Segal, Creativity Specialist

Creation Stories

Here's the underlying story

Marci's master's degree is in creative studies, with an undergraduate discipline in cultural anthropology.  Her big undergraduate 'aha' [learning/insight]: each culture is right for itself, and no culture has the best approach for people in other cultures to live. Her graduate school insight: we can use creative thinking to solve the middle-east peace challenge - if only people would be open to new ideas.

Years later she discovered a Jungian-based psychological type theory  (the Myers Briggs Type Indicator Instrument ® ) that provides a framework for understanding a different kind of diversity: a personality diversity based on how people interact, the kinds of information naturally perceived, varied approaches to decision making, and lifestyle preference choices people make for meeting with success. Her big aha: people of each personality type pattern have their own way of expressing creativity and no one's approach is right for all. Maybe resistance to new ideas has a personality style base.

Marci began using type as a framework in 1993 for understanding how to lead and manage innovation in ways that honour the diversity of expressions, motivations and interactions, and help to overcome blocks to creative thinking and action - both in generating new idea and in receiving them.  Her findings, recommendations and ideation tools can be found in  Creativity and Personality Type: Tools for Understanding and Inspiring the Many Voices of Creativity (Telos, 2001) .

Links to articles:

Valuing Diversity and Creativity for Innovation

Another Look at Creativity Styles: Reporting on Research and a New Question

Why Type Knowledgeable Ideation Facilitators are More Successful Helping People Achieve Breakthroughs

Temperament and Creativity