Our Definitions

There are many definitions of creativity and innovation. These are our framework, developed from research and experience since 1977.

CREATIVITY results from a restlessness to improve and affect the status quo. Everyone has the capacity and expresses it uniquely. Creativity can be encouraged through training, support and practice, resulting in new thought processes and behaviors that enhance  resilience.

  • Creativity is a function of attitude on knowledge, imagination, and evaluation (Ruth Noller). New idea and new decisions.
  • A creative result is new, relevant and surprising to the creator
  • The creative process leads to novel and relevant results
  • Organizational climate influences how people use and support their creative abilities

INNOVATION describes creating new dimensions of performance measured against existing and future standards. Innovative organizations invent new and engaging ways to involve consumers with their brand, products, services and relationships.

Innovation occurs when creativity is leveraged to make new decisions that others value.

Our Values

PUBLIC ACCLAIM - recognize and reward individuals and teams for creating new dimensions of performance - share insights and learnings with others in meaningful ways

BALANCED MIND - see all sides of a situation without bias including facts, perspectives, areas of expertise, impact on people, and ethical considerations

SELF WORTH - demonstrate value for personal, team and organizational strengths

GROWTH THROUGH PARTNERSHIP - create synergies with others through networking and collaboration based on diversity of styles, outlooks, experiences, passions and alignment

TAME THE BEAST WITHIN - use disciplined strategic creativity and innovation processes (e.g. design thinking, creative problem solving)

BALANCED HEART - acknowledge needs satisifiers, work with and value the influence of emotions on productivity

DO NO HARM - conduct business with ethical integrity in areas of competency - - act responsibly to make a positive impact

Our History

creativityland inc. was created in 2002 as an extension of Creative ProblemSolving, founded in 1984 offering services in idea and creative problem solving facilitation and training, personality styles consulting, keynote and conference presentations, leadership enhancement coaching and facilitator mentoring. We serve clients in industry, consumer goods, education, heath care, finance, marketing, media, NGO's and government.

Our Future

Our future includes an extended network of courageous leaders committed to enabling themselves and their teams to access new thought processes to create exciting new futures.

We will continue to grow our synergies to provide our clients with exceptional services that enhance their creativity and innovation, leadership.

We will continue to ask new questions, conduct research and attend conferences to advance creativity and innovation approaches and methods and to share our learning and insights with the greater community.

We will continue to promote and sustain World Creativity and Innovation Week April 15-21 among our client groups and society as a whole to encourage them to use the power of their creative potential to make the world a better place and to make their place in the world better too, while doing no harm.